Internet revolution surprises us constantly. Surfers are growing everyday, and companies have seen there a great source to increase their sales.
Some weeks ago we were talking about how important emerging markets are, they are plenty of low-income consumers, and the first company in launching a competitive smartphone will be the one in achieve a big market share.
But this technique is not just for these markets, now, companies are using the same strategy in other countries since they have discovered that some people don’t want to pay a lot of money for a mobile phone.
People don’t want to buy just and iPhone or a Galaxy, part of the population can’t afford that prices and that is why Mozilla launched on the Mobile World Congress late on February its smartphone which costs 25$, quite astonishing comparing with how much does a flagship mobile costs, don’t you think so?
Mozilla has partnered with chinese low cost chip maker Spreadtrum. Is not the most powerful device in the market of course, but it will run apps and it is possible to use Internet, so for an entry-level smartphone what else do we need?
This device was thought for consumers in developed countries, but as we have said this strategy is being copied in some other countries like UK, which actually is one of the most economical powered in the world.
EE, formerly Everything Everywhere, It is the largest mobile network operator in the UK, with around 28 million customers, has kickstarted superfast internet market by launching a new low-cost 4G smartphone.
For £13.99 a month over 24 months, customers can get 500 minutes of talktime, unlimited text messages, 500MB of 4G data and a free EE Kestrel quad-core Android phone.
With a wonderful marketing strategy the company has presented this smartphone, as the cheapest one in the market, if you think about it the daily cost, is less than a 79p pint of milk! And if you prefer to purchase it with a pay-as-you go contract it will cost 99 pounds.
The EE Kestrel is a Huawei-made OEM device with 4G connectivity and a 1.2GHz quad-core processor. It has 1GB of RAM and a 4.5-inch 960 x 540 LCD display.
It comes with Android 4.3 (Jelly Bean) from the box, with a simplified user interface and apps from EE and Amazon pre-installed. The rear camera is 5-megapixels, while for video calling is 1 megapixel. The phone can capture 720p video at 30fps.
Those who want to buy it but are worried about the limited data can go for an upgrade plan which start at £18.99 for 1GB and 1,000 minutes, up to £29.99 a month for 5GB and unlimited minutes.
